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Individual Paper: Social Sustainability at Yalla Trappan

A Case-Study of Feminist Practices, Doulas and Social Return on Investment

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In the shadow of the City of Malmo’s “social sustainability” drive, a women’s cooperative social enterprise is providing employment opportunities for many of Malmo’s most disadvantaged citizens. Yalla Trappan has been a pioneering example of successful work-integration for immigrant women in Sweden, promoting financial empowerment and stabilizing vulnerable families. Through a developing project - Yalla Doula – women are trained as birth-partners to support expectant mothers in their community to negotiate the barriers of language, culture and segregation existing in Malmo’s diverse demography of over 100 nationalities. What feminist entrepreneurial practices are being enacted to help Yalla Trappan dismantle a ‘growth’ agenda, in favor of social replenishment?

Drawing on the researcher’s ethnographic study of interning at Yalla Trappan, this paper uses Diedre McCloskey’s feminist economics (2003) and a philosophy of social sustainability to problematize a dominant measurement of social impact: the Social Return On Investment metric (SROI). As a descriptive tool for accounting for impact, the SROI is a battleground for deeper discussions on how to accommodate feminist economic concerns. With a poststructuralist ontology, the study applies a gendered analysis of the SROI to “de-growth” and reaffirms the place of ‘metaphor and story’ (McCloskey 2003) in social enterprise economics.


Day: 2018-08-24
Start time: 11:30
Duration: 00:15
Room: ABF (Lilla sallen)
Track: Care, gender and feminism



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